Are Play Ojo copycats?

The use of digitally rendered animals in adverts have become very popular recently with Three using a moonwalking Shetland Pony dancing to 'Everywhere' by Fleetwood Mac. In May, 2018; J20 released an advertising campaign called "Find your mojo" which featured a cockney Llama encouraging customers who drank the drink to become more sociable.

However, Play Ojo have just started adverts on YouTube including a dancing Llama with the phrase "Find your Ojo". Now, this is either extremely coincidental or the team at Play Ojo couldn't be bothered thinking of a new idea, and instead, they took the idea from J20.

Picture this, an online campaign where a fictional/digital Llama is the main attraction and the slogans literally the same minus an 'm'. Poor from Play Ojo