Book Review: Mobile Mania
This book written by my late Uncle, Simon Silvester in 2010 and explains how mobile phones are becoming as useful as computers but better...
Marketing tips for your business during and after the Coronavirus pandemic.
Navigating your business through the current pandemic is a herculean task, especially if you are a small or new business owner with...
Coronavirus and it's impact on small independent businesses: Frankie and Johnny's Cookshop.
I have recently interviewed Jo Asquith, the co-owner of Frankie and Johnny's Cookshop to understand how the coronavirus has impacted her...
The gaming industry and the potential for brand collaborations
As a member of the Reddit community, I constantly see artistic images created by the many users on Reddit. These artistic designs give me...
Coronavirus and it's impact on small independent businesses: Red Goat Climbing Company.
I have recently interviewed Nikki May and Adam Exley, the Managing Directors of the Red Goat Climbing Company based in York to understand...
Should you start a marketing campaign now or after the COVID-19 pandemic?
The pandemic has negatively impacted the marketing industry because companies are seeing a lower audience for their products. I work in a...
How are brands adapting to the COVID-19 pandemic?
Every single business around the world has been impacted by the pandemic in some sort of way. Whether it is for the good or the bad,...
Why you don't have to spend big on marketing: a case story
This case study will look at Tesla and its marketing methods, Founded in 2003, Tesla produced electric cars and energy for consumer use....
The power of social media
We all know how useful social media is for marketing and connecting to an audience. In fact, digital marketing has out-grown traditonal...
Fortnite and Marshmello
On Saturday 2nd of February, Marshmello (a very well known DJ) hosted his very own concert within Fortnite. In 1993, Rod Stewart held the...
Are video game influencers useful to companies?
Due to the rise of the internet, markets, companies and jobs have arisen and people have benefitted from it. Amazon is probably the...
Is the 'snowflake' world ruining marketing methods?
We know that the world is coming more PC (politically correct) because of us millenials. But how does people's attitudes affect how...
Christmas adverts
Christmas is considered a time to spend time with family and enjoy yourself. Within the decade, hype has been created by organisations to...
The creative way Samsung and Fortnite marketed their products together.
August 23rd became a day that gamers and tech enthusiasts loved. The introduction of the new Samsung Galaxy note 9. This might not seem...
Are Play Ojo copycats?
The use of digitally rendered animals in adverts have become very popular recently with Three using a moonwalking Shetland Pony dancing...
FIFA 19 Promotion
For many years, EA SPORTS have led the Football gaming market ahead of rivals PES. What they have done to promote FIFA 19 isn't what...
How EPIC GAMES got it so right with Fortnite battle royale
As we all know, Fortnite is by far the most popular video game of this year. But why? There are many reasons why it is so popular and...
The Predator: What could've been done better
The new movie The Predator hasn't done any extra promoting of the film rather than the typical methods used nowadays (ads on buses,...
How Hip-Hop helped Black Panther become OSCAR nominated
Thinking about marketing techniques used by mainstream movie studios, Black Panther takes first place in connecting with an audience....



















