Are video game influencers useful to companies?

Due to the rise of the internet, markets, companies and jobs have arisen and people have benefitted from it. Amazon is probably the biggest example as they are an internet company and have no physical locations apart from warehouses. Video game used to be so simple to play like, Snake or pac-man but now they have evolved in a way that people make a living from playing them everyday on front of thousands of followers.

An example of a successful video game streamer is Castro1021, he is the largest FIFA streamer on the internet and racks up around 20'000 people viewing him playing per day and having over 50 million views in total. His personality is the reason why he is as successful as he is, he has so much energy the viewers get infected by it. He is an extremely charitable person who often gives back to the people who made him successful but he also has streams dedicated to raising money for charity.

The relationship the companies and Castro_2021 have are the reasons why he is in such high demand. He goes the extra mile and believes that having a good relationship is paramount to the success of both parties. Vanoss Gaming is another example of the positive use of an influencer. He has around 20 videos per month and on average each getting 2.5 million views. That's around 50 million views per month and if a company doesn't see the purpose of using someone like Vanoss, then it's their loss. That 50 million could be a completely new market that they gain awareness of and also, they could start to make money from it by adding new products to sell.

If a company wants to use an influencer to help promote a product, services or themselves, they need to make sure that they have a personal touch and not to treat them as a business but as a person.